Want to learn more about KW’s innovative approach to keeping agents and clients happy, while building a world-class business? Co-founder Gary Keller has written five best-selling books that lay out a common sense philosophy for real estate success in the 21st century.
A lot of people are curious about the principles that have rapidly turned Keller Williams into the most beloved and rapidly growing brokerage in the nation. It’s not a secret. In fact, Gary Keller has articulated the KW philosophy in five groundbreaking books that have reshaped the industry’s approach to everything from agent networking to home remodeling.
The Millionaire Real Estate Agent
The book that started it all, The Millionaire Real Estate Agent was published in 2004 and quickly became the go-to resource for new agents looking to establish a winning plan as well as experienced agents looking to take their careers to the next level. The book begins with the premise that the millionaire benchmark is not a goal in and of itself, as much as a symbol of excellence that is arrived at through smart strategy and consistent execution.
The Millionaire Real Estate Investor
Building on the success of MREA, The Millionare Real Estate Investor was published in 2005 and demystifies the world of real estate investing. Widely considered the best real estate investment book available today, this book is full of invaluable insights from over 100 millionaire investors.
FLIP: How to Find, Fix, and Sell Houses for Profit
At the height of the housing boom in the mid-2000′s, many investors were making predictably foolish mistakes in the pursuit of their house-flipping fortunes. This book shows flippers how to locate properties that are ripe for flipping and how to fix and sell a home quickly and for a large profit, in any market.
SHIFT: How Top Real Estate Agents Tackle Tough Times
In 2008, the real estate world was reeling from record price reductions, a messy regulatory structure, and banks that were in disarray. SHIFT offered a common sense philosophy for locating and capitalizing on the unique opportunities that exist in a contracting market. More broadly, SHIFT is an inspiring look at how any professional can embrace changing conditions and always be one step ahead of the competition.
HOLD: How to Find, Buy, and Rent Houses for Wealth
Our current market is one of the most unique in the industry’s history. Record-low interest rates and rebounding prices offer great deals for those who qualify for loans under today’s stricter lending environment. At the same time, rent prices are going through the roof, presenting an ideal investment property market for smart investors. HOLD shows investors how to find the best rental properties, how to secure reliable tenants, and how to ride the current wave of rebounding prices to maximum profits.